Q2 2024 Performance of Top Delivered Meal Kits & Specialty Foods Apps on iOS in the US

In the second quarter of 2024, the delivered meal kits and specialty foods sector on the iOS platform has seen varied levels of engagement and downloads among the leading apps in the United States. Sensor Tower provides a closer look at these trends.

Factor_ Prepared Meal Delivery experienced a fluctuating download pattern, starting the quarter with around 35K downloads and peaking at nearly 45K downloads mid-quarter. Weekly active users showed an upward trend, starting at approximately 299K and reaching around 322K by the end of May, before slightly dipping to approximately 321K in the final week of June.

HelloFresh: Meal Kit Delivery also saw an inconsistent download trend, with an initial 22K downloads that rose to nearly 29K but then dropped to around 16K by the end of June. Despite this, weekly active users remained fairly strong, starting at about 396K and hitting a high of 374K in late April. The number slightly decreased to approximately 344K by the end of the quarter.

Vivino: Buy the Right Wine maintained a steady revenue stream, ranging from roughly $20K to $22K weekly. Downloads began at 8K, with minor fluctuations, and ended the quarter around 6K. Weekly active users peaked at around 52K in early May but generally hovered between 39K and 46K.

The Misfits Market Grocery App showed a peak in downloads at the beginning of April with over 8K, which then settled to around 6K towards the end of June. Active user data was not available for this app.

EveryPlate: Cooking Simplified observed downloads starting at 8K, dipping mid-quarter to just below 5K, and then slightly recovering to 5.4K by the quarter's close. Weekly active users started at around 161K, gradually declining to 146K by the end of June.

For more in-depth insights and data on app performance, Sensor Tower's comprehensive analytics platform offers detailed reports and metrics.